It’s not about getting data; it’s about getting good data and then targeting those individuals so you hit a nerve with them. Bad data gives you bad results and at the same time wastes all the energy you put into it. Marketing has been conditioned to expect poor results from their campaigns and in today’s economy those expectations have gotten even lower. Sales people have been conditioned that most leads that come from marketing are worthless. This is primarily due to the use of traditional data sources that have been over used, the person receiving the email or phone call is preconditioned to delete prospecting emails or not return calls because of being overwhelmed by the quantity they receive from being in a database or on a list. Couple that with the large amount of data in these databases or on those lists that is incorrect, outdated or just plain wrong and you’re lucky to really connect with anyone.

When you combine these factors with the need to somehow connect with your prospect on some level instead of just blindly emailing or calling into a title, you start to see the complexity of the problem. I have heard it said that “Cold Calling is Dead” and that mass emailing no longer works and to some degree I have to agree. Cold calling without knowing something about your targeted prospect is a waste of time. You need something to connect you and this stranger so that they will listen to you. Whether it’s where they went to school, there past experience, hobbies, interest or whatever if you have taken the time to understand them and their business you are much more likely to get to talk to them or get a return email.

That is why general contact data, even if it’s correct, is not enough today but you also can’t spend all your time looking for that one piece of data that will connect you to the prospect. You need tools that can look in the right place for the right information for you so that when you review that data you have that little extra, that little tidbit that the others that are calling don’t have. You need tools that automatically look in all the places where that type of data resides and that bring it all together so all you have to do is review it and pick and choose what you need. You aren’t going find that in static list or databases, this type of information comes from dynamic sources like the Internet and it takes tools like those from Broadlook Technologies to get at it.

Like I said before, “Are you serious about your contact data or not?”

For more information contact Mike Pridavka at mpridavka@datasentials.com or (414) 406-8470 or visit our website at www.datasentials.com

by Donato Diorio, CEO of Broadlook Technologies

Has your company’s tradeshow involvement increased again as the economy has improved?

Many businesses that we interact with say “Yes.” So, if you’ve decided to join the trend to get “back into” trade shows, answer this question. Do you want to continue with the status quo of generating leads from your investment or reach a new level of return on investment? Okay, so the answer is obvious. Read on to learn more.

Consider this scenario…

You picked the right trade show, you got people to your booth. You’ve had great conversations and ended up with a pile of business cards. Your sales team is excited!

What next? There are many facets to success at a trade show. elevator pitch, pre-show marketing, booth setup, etc. (If you don’t have a good elevator pitch, here is a blog that can help you. Nailing the 30 second elevator pitch.

Again, I ask…what next? Think about this scenario, it is an important concept. For the sake of this scenario, our fictional vendor is TabletCo. They sell the hottest new Android Tablet for the educational market.

A prospect, Harry, walks up to your TabletCo booth. He loves your product! Harry is excited about using the tablet at the school where he is a History teacher. The school district is large. It is a good opportunity. Some further questioning yields the fact the entire school district wants to have a tablet for each student. Being a conscientious sales rep, you get Harry’s card. You are all set for the follow up…or are you?

Sales, Marketing and Recruiting live or die on the effectiveness of their data. Where does your data come from? When was it last refreshed? Does it impact sales? Donato is internationally recognized as a thought leader in sales & recruiting process. Over the past eight years, Donato has deconstructed lead generation, put science to process, and built the most powerful set of lead generation technology available anywhere.

In this webinar you will learn:

-The continuum of sales desire…how mature is yours?
-What are the four building blocks of the ultimate list?
-What are the 20 factors that affect list quality? (There really is 20!)
-What is a Data Plan…and why do you desperately need one?
-How do list industry myths hold up to the scientific method?
-What are the three ways Dirty Data enters your CRM?
-How to end the cycle of dirty data?
-What the heck is Social Intuition?
-The future of CRM including Social CRM
-Why CRM’s are not built to keep your data?
-What are the hidden costs of dirty data?

Who should attend?

-Sales
-Recruiting
-Marketing
-Lead generation
-CRM administrators

BIO:
Donato is an entrepreneur, thought leader, and educator focused on best practices in recruitment and sales. His in depth knowledge and charismatic personality, combined with his high level of enthusiasm, make him a highly sought-after speaker. As an owner of a top billing placement firm and software architect, Donato envisioned and then created applications that could automate many of the most time-consuming research functions performed by recruiters, sourcers, marketing and sales. Today, Broadlook serves 1000’s of clients worldwide including Fortune 100 companies; with applications to aid in staffing, sales, and overall business intelligence initiatives.

There is a storm brewing. Technology forces from outside recruitment will steer the future of the recruiting industry. Many top producers in the recruiting industry have avoided technology, yet still succeeded.
That day is coming to an end. Evolve or become extinct.
Recruiters in the near future will be compelled to embrace technology. Why? Because technology is starting to work in ways visionaries originally dreamed. Seamless. Technology, done right, allows recruiters to assert more influence, be more connected and spend more time focusing on relationships. Connectivity, Influence and Relationship are foundations of recruitment.
What will you learn:
• Concepts that will steer (and rock) the future of Recruitment
• Why Permission-Based-Engagement will define recruitment’s future
• Mobile Recruiting. It’s here, it’s hot. Where is it going?
• Technology backfires – what are they and how to avoid them?
• How to measure technology practicality?
• What the heck is cloud computing?
• What do candidates think about all this stuff?
• If LinkedIn, Facebook and MySpace are to survive, how must they evolve?
• Proximity Networking – what is it and how can I benefit?
• Augmented reality applications are here now. (Huh?)
Presented by Donato Diorio

Webinar OS Requirements

PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer